The company launched The Avon Female Empowerment Fund at an event organised by Northamptonshire Community Foundation to mark International Women’s Day.
The fund will be used to help women’s causes throughout the county.
“We are delighted that Avon UK has chosen to support local women’s causes through a new fund, ‘The Avon Female Empowerment Fund’,” she added.
The event included guest speakers such as Mo Shapiro (Inform, Training & Communication), Sarah Franklin (Lawyer and British Women Racing Drivers Club), Natalie Deacon (Executive Director Brand and Corporate Communications EMEA, Avon), Pauline Black (British singer, actress and author) and Suzy Van Rooyen (CEO of The Good Loaf).
Natalie Deacon, executive director brand and corporate communications EMEA, Avon Cosmetics said: “Avon has been empowering women for 130 years.
“At Avon we truly believe that if you empower women you can change the world. I am so proud to launch this fund with the Northamptonshire Community Foundation benefitting women and girls in this area, building on Avon’s history of supporting the causes that matter most to women,” she added.
Sarah Franklin, currently racing in the Michelin Clio Cup is keen to promote women in motor sport.
Talking at the event, Sarah said: “Being a woman in motorsport can be tough. It’s very much still a man’s world but, if you are passionate about something enough (as I am with my racing) you overcome those hurdles, gain respect and get on with it!”